Every idea starts with a problem. Ours was simple: Premium isn't Premium.
Joshua Chiang, founder of Corrington Co was a cheapskate. Not the one that look for bottom-price deal, but the one that seeks value and quality. Everytime he buy something, he will do some research of the product and make comparison - price, features, durability and everything.
On July 2020
, Joshua was searching dress shirt for an occasion and like always, research first but this time he already has a standard set in mind. Few years back, a friend of Joshua gave him a Brooks Brothers dress shirt and that particular dress shirt has utterly changed the meaning of a well-made dress shirt for him. With that standard in mind, Joshua began his search of dress shirt.
Through some intensive searching and window shopping, Joshua discovered it's impossible to find a well-made dress shirts without the premium price tag (RM 350
+) and he also found out there are many companies market their dress shirt as a premium product with a premium price tag, but offering mediocre quality. Like adding the word "Premium" in front of everything - sound familiar? So he took matters into his own hands because he knew he could build a brand that set them apart from traditional labels.
Hence Corrington Co was founded to create an alternative. A brand that was different, better, and had an edge. A brand for the modern consumer. By circumventing traditional channels and launching new products with our unique crowdfunding model, we're able to offer genuine quality go-to essentials at a fraction of the traditional retail price.
We also encourage consumers be smart on every purchase. Do your own research with a few clicks on the internet and you'll be able grasp the general information of the product. But, if you don't have the luxury of doing research, no worries, we already done it for you.